Account Management Workshop

The Account Management Workshop equips professionals with the capability to build and manage high-value client relationships while driving sustainable growth. It focuses on aligning account strategies with organisational goals, navigating complex client scenarios, and creating long-term value.

  • Programme Structure

    The workshop is delivered through a hands-on, scenario-based format, enabling participants to apply account management principles directly to real client situations.

    Phase 1: Account Strategy Foundation

    • Define account objectives aligned with business goals

    • Map client structure, stakeholders, and decision-makers

    • Identify risks, opportunities, and growth areas

    Phase 2: Relationship & Value Management

    • Build long-term client engagement strategies

    • Position value beyond transactional interactions

    • Manage expectations and communication frameworks

    Phase 3: Growth & Commercial Expansion

    • Identify upselling and cross-selling opportunities

    • Develop proactive account growth plans

    • Align commercial actions with client needs

    Phase 4: Application & Simulation

    • Work on real or simulated accounts

    • Develop and present structured account plans

    • Receive feedback and refine approach

    Delivery Approach:

    • Real client case simulations

    • Account planning templates and tools

    • Peer discussion and critique

    • Facilitated feedback on real scenarios

    • Account managers and client-facing professionals

    • Sales and business development teams

    • Relationship managers and key account leads

    • Professionals managing client portfolios

    • Increased client retention and satisfaction

    • Stronger revenue generation from existing accounts

    • Improved client management confidence

    • More structured and proactive account planning

  • Participants will be able to:

    • Build structured, goal-aligned account strategies

    • Strengthen client relationships and retention

    • Identify growth opportunities within accounts

    • Manage client challenges with confidence

    • Communicate value effectively

  • You can secure your seat by completing your payment via Google Pay, Apple Pay, Bank transfer, or credit/debit card.

Have a Question?

For any inquiries or clarification, do not hesitate to contact us and our team will respond promptly.

Phone
+447446230101

+201055177011

Hours
Monday–Friday
10am–6pm

Email
ask@italint.co.uk