Lesson 2: Understanding the Business Environment

Description

No organisation operates in isolation. Successful strategies depend on understanding the external forces that create opportunities and threats. This lesson introduces learners to the tools used by strategists to analyse the business environment and identify trends that may influence organisational performance.

Participants will learn how to use the PESTLE framework to assess macro-environmental influences and explore Porter's Five Forces model to evaluate industry competitiveness. Through practical examples and case studies, learners will develop the ability to identify key environmental factors, interpret their strategic implications, and understand how external conditions shape business decisions.