Lesson 3: Analysing Organisational Strengths and Challenges

Description

Effective strategy requires more than understanding the external environment; organisations must also evaluate their internal capabilities honestly and objectively. This lesson focuses on internal strategic analysis and helps learners identify the strengths, weaknesses, competencies, and limitations that influence organisational performance.

Learners will explore the SWOT framework, distinguish between perceived and genuine strengths, identify organisational blind spots, and understand how core competencies create sustainable competitive advantage. By examining real-world examples and practical applications, participants will learn how to transform internal analysis into meaningful strategic priorities and informed decision-making.